She loved the card, and the flowers or the great meal out or the wonderful dinner the whole family prepared for her. But what about the rest of the year?
Yes, it was a great day for mothers yesterday, as millions of families from coast-to-coast honored the queen of their households on her special day. Mom must have been gratified that her contributions were being recognized for one day, yet next week the flowers will have wilted, the fine dinner but a pleasant memory.
Last year, when we first became involved with Watkins, we also found the perfect opportunity to honor our mom all year long. Watkins was a familiar name to mom long before we became managers in this 142-year-old company. Mom was approaching 50 when J.R. Watkins first began to take his newly developed pain liniment door-to-door. To save you the trouble of calculating that in your head, mom is a spry 93 who still drives her own car, buys her own groceries and has become our most vocal advocate of Watkins to all her neighbors and friends in Big Bear, California. For the person who possesses P.O. Box 3 in our town, you can imagine how many friends value her opinion and sage advice. She has the biggest collection of early Watkins spice bottles and tins we have ever seen.
Back to Mother’s Day 2009. Knowing that she had been using Watkins products for more than 75 years, we decided to make her an honorary member of our Big Bear Country Store Wholesale Shopper’s Club. We gave her a $20 Watkins gift certificate (which covers half the annual Watkins Associate/Wholesale Shopping Club membership), and informed her she would receive 25% off all products she wanted to reorder throughout the year.
While mom keeps up on many of today’s new technical advancements, she relies on us to place those reorders for her and her friends. Her favorite Watkins product is the Ultra-rich Hand Cream, which she claims. “I practically bath in it.” Not only does it keep her skin free from dryness and itching (a common issue for those of us who live at 7,000 feet above sea level, no matter one’s age), she continues to get compliments about her appearance. “I’ve lost count of the number of people who tell me I don’t look a day over 75!” she says.
We have to agree, adding that she is as beautiful on the inside as she is on the outside! For more information on how you can honor that special lady in your life all year long with a Watkins Wholesale Shopping Club membership, go to the online Big Bear Country Store: http://www.bigbearcountrystore.com/ or call us at 800-881-7372 and we can walk you through the simple process.